Filed under: Etc., Marketing/Advertising, Videos, Chevrolet, GM
Chevrolet is running deeper and deeper into social media, its latest reach-out to frienders and lurkers being a video contest called Chevrolet Route 66. More than 190 films from filmmaker…
Filed under: Etc., Marketing/Advertising, Chrysler, Volkswagen
It’s been a serious year for automotive advertising. From dancing hamsters to big-name talent like Jennifer Lopez, Eminem and Dr. Dre, we saw automakers go all out in an attempt to lure bu…
Filed under: Budget, Etc., Marketing/Advertising, Videos, Toyota, Humor
As children of the ’80s, we remember Marvel’s What The-? series of comic books with fond memories. More recently, it appears the series has migrated to video on YouTube. Either wa…
Filed under: Motorsports, Performance, Etc., Europe, Marketing/Advertising, Videos, Honda, Motorcycle, Racing
It’s easy to forget the motivation behind Ken Block’s ridiculous gymkhana video series. At the heart of the tire smoking action, Block is sim…
Filed under: Detroit Auto Show, Hybrid, Sedan, Marketing/Advertising, Technology, Ford
Ford is gearing up to unveil the 2013 Fusion at the Detroit Auto Show, and the hype machine starts with a new app for the iPhone, iPad and Android devices.
After d…
Filed under: Performance, Marketing/Advertising, Videos, Hatchback, Fiat
There’s no question that Fiat’s “Seduction” ad was a big success. Launched just a few weeks ago to coincide with the North American debut of the Fiat 500 Abarth, the minute-long …
Filed under: Convertible, Budget, Etc., Marketing/Advertising, Hatchback, Celebrities
Fiat has had nothing but trouble from its 500C commercial featuring Jennifer Lopez. After enduring a body double scandal and reports that the vehicle actually broke …
Filed under: Marketing/Advertising, Tata
Tata is discovering, painfully, that perhaps it went a little too cheap when it designed the world’s cheapest car. The Nano has been selling at about one-twentieth of company projections, which led to upgrades …
Filed under: Sedan, Marketing/Advertising, Videos, Chrysler, Luxury
Edgar Albert Guest was a transplanted Detroiter, his family having moved from Birmingham, England to The Motor City well before Detroit earned that nickname. From there, he embraced t…
Filed under: Convertible, Marketing/Advertising, Videos, Fiat
She may be Jenny From The Block, but when it came time to pay homage to her ‘hood in a recent Fiat 500C ad, sources say that Jennifer Lopez never actually traveled to New York for the shoot…
Filed under: Convertible, Marketing/Advertising, Hatchback, Fiat, Celebrities, Specialty
First, Fiat went back to the Bronx with J. Lo to advertise the 500, then it spoke to us in Italian for the first 500 Abarth ad, now it’s gone back to J. Lo – agai…
Filed under: Budget, Etc., Marketing/Advertising, Videos, Hatchback, Chevrolet
Andy Richter is piloting a 2012 Chevrolet Sonic from Burbank, California to New York City as part of a stunt for Conan O’Brien’s self-titled late night talk show. It’s offi…
Filed under: Marketing/Advertising, Videos, UK, Celebrities
Richard Hammond and James May – two of the stars of Top Gear in the UK – have teamed up to film a short trailer on YouTube for an upcoming DVD based on the television show. Naturally, the vid…
Filed under: Budget, Marketing/Advertising, Videos, Hatchback, Chevrolet, GM
You knew it was coming, so don’t act surprised. After a little super Sonic skydive, next came something closer to home. Or at least to Earth. In Long Beach over the weekend, …
Filed under: Aftermarket, SEMA Show, Convertible, Sedan, SUV, Marketing/Advertising, Lexus
Lexus is headed to SEMA in Las Vegas with an arsenal of custom vehicles. A total of nine Lexus products will be in attendance, tuned by the likes of Five Axis, …
Filed under: Marketing/Advertising, Videos, Hyundai
Hyundai is practically a regular at the Super Bowl by now, having run Big Game spots touting the Genesis, Genesis Coupe, Elantra and Brett Favre over the past few years. Those ads focused on more pra…
Filed under: Marketing/Advertising, Chevrolet, GM
When General Motors announced that the ad agency in charge of Chevrolet was up for review, the speculation was that its “Chevy Runs Deep” ad campaign could be on the ropes after only one year. Critics …
Filed under: Car Buying, Coupe, Performance, Marketing/Advertising, Lamborghini, Earnings/Financials, Ferrari, India, Luxury
Demand for supercars in India has exotic automakers scrambling, with Lamborghini on the verge of opening its second dealership…
Filed under: Sedan, Marketing/Advertising, Videos, Toyota
Company: Toyota Motor Sales, U.S.A.
Brand: Toyota
Medium: TV
Ad Agency: Saatchi & Saatchi, LA
Product: Toyota Camry
Campaign: It’s Ready. Are You?
What We Like: What makes the Camry t…
Filed under: Government/Legal, Marketing/Advertising, Safety, Videos, Australia, Motorcycle
Safety advocacy is a touchy subject when it comes to the motoring world. After all, everyone has heard the warnings about buckling up, drinking and driving, an…
Filed under: Coupe, Performance, Marketing/Advertising, Videos, BMW
We can appreciate a well-orchestrated prank as much as the next guy. But being the car nuts we are, we’d implore any would-be prankster to leave cars out of it. TP the guy’s house, Sa…
Filed under: Coupe, Performance, Marketing/Advertising, Videos, Lotus, UK
Lotus has rolled out a new trailer for the company’s Exige S. Those who are easily tired by flashy cuts and metaphor may want to skip this one, as it pits the supercharged V6 he…
Filed under: Marketing/Advertising, Videos, Audi
The current state of the automotive industry is all about blurring lines. Cars and trucks used to be on opposite sides of the market until crossovers blurred the line. Coupes and convertibles have come …
Filed under: Truck, Marketing/Advertising, Toyota, Australia
Top Gear showed us just how sturdy the Toyota Hilux pickup truck can be. The plucky Brit trio put one poor truck through a series of increasingly harder challenges until they finally strappe…
Filed under: Hybrid, Marketing/Advertising, Hatchback, Toyota
In the latest Prius family commercial by Toyota, actual actors, loads of computer animation and a miniature set combine to create the illusion of a Godzilla-sized man made of people. He the…
